We are integral to the communities we serve and are committed to giving back

Message from Johannes Lambinon, Chief Restaurant and Information Officer

We are an organisation with a huge heart and believe in giving everyone a fair opportunity. We support a range of programs to support youth in local communities and help eradicate hunger around the world.

Our people are united in giving back to the communities they serve and the world in which they live. Through their actions, we want to make the world a better place.

KFC in the community

Since 2007, KFC Australia has supported World Hunger Relief (the world’s largest ever private sector hunger relief effort) with funds raised for the United Nations World Food Programme and other hunger-fighting organisations.

KFC Australia has raised more than $5.4 million for the World Food Programme. Internationally, Yum! has raised more than U.S$185 million and provided almost 740 million meals to those in urgent need of food assistance.

Other community initiatives include:

  • National: Donated close to 67,000 kilograms of food to Foodbank, equating to over 90,000 meals;
  • State: Donated $50,000 to the Tasmanian Bushfire 2013 Appeal organised by the Australian Red Cross;
  • State: A 19 year partnership with The Reach Foundation in Victoria that has extended to NSW;
  • Local: Employing approximately 40% of the young people in the Whitelion Employment Program, making it the largest employer in the program over the past 17 years.

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“KFC’s support has been vital in helping to provide at-risk youth with employment opportunities, mentoring and education-based prevention programs. We’ve worked with KFC for over 15 years, and today, KFC is our largest employer in the Whitelion Employment Program, bringing in over 200 young Australians into the KFC family where they have excelled and positively contributed to their local community. KFC has been opening doors for our young people for many years and we look forward to continuing our partnership in the future.” Mark Watt, CEO Whitelion

World Hunger Relief

Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 130 countries and territories, over 40,000 KFC, Pizza Hut and Taco Bell restaurants and 1.5 million employees and franchise associates. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief organisations.

Throughout September, KFC Australia customers will have the opportunity to make a donation to World Hunger Relief through coin donation boxes in-store and by purchasing World Hunger Relief wristbands, pens or gift-cards when they visit KFC.

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Restaurant Managers and their dedicated teams will host a range of fundraising activities, like gala dinners, car washes, bake sales within their local communities to raise funds for the international cause.

A way for Aussies to give back, World Hunger Relief is an opportunity to make a meaningful difference in the lives of the most underprivileged families across the world, and in the Asia Pacific region.

Since 2007, Yum! Brands’ World Hunger Relief effort has raised more than $185 million for WFP and other hunger relief organizations and provided 740 million meals to save the lives of millions of people in all corners of the world.

Australians can continue to donate in-store or by visiting giving.cafaustralia.org.au/fromhungertohope

For more information, please visit www.hungertohope.com, www.WorldFoodProgramme.org, or the World Hunger Relief Australia Facebook page at www.facebook.com/WorldHungerReliefAustralia.

Responsible marketing to children

KFC Australia has been a founding member of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children since its inception in 2008.

We have voluntarily made additional commitments toward responsible marketing practices.

In 2008, we decided to no longer advertise children’s meals or target our advertising campaigns directly at children.

We were also the first quick service restaurant system to remove toys from children’s meals. This decision was made to reduce ‘pester power’ associated with toys and to support parents in their efforts to make informed dietary choices for their children.